Lastly, Before You Apply:

Please be sure you have read and understand our rules and requirements. We will hold you responsible for staying within the rules and applications that do not meet the requirements are rejected. So if you apply without reading, you may find your application declined because you gave us a SLURL that lands more than 15 meters from your store entrance (if it lands inside the store this does not apply!) For new merchants, this information is important so that you know what to expect and what we expect.

For returning merchants... what has changed?

Currently, nothing but a review of the rules can't hurt!